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Custom Cool was given an amazing opportunity the Monday before last when we were chosen to create a massive runner for an extremely well known (we can’t say who!) fashion designer’s runway show for NY Fashion week next month.  We had a three week lead time to create over 200 linear feet of fine, GoodWeave certified, 100% NZ wool carpeting!  With such an almost impossible task ahead of us we threw ourselves into production mode and worked tirelessly to ensure that we would provide an impeccably beautiful product for such a high profile project.  
 
Because of the importance of this job and the extremely tight time frame we had been given I made the call that Monday to send two of our designers to India to oversee production.  After all the shots, flight booking, expedited visa applications etc. etc – not to mention lots and lots of hard work to get this design into production, we got a call mid morning on Friday that the fashion designer had changed her mind about her show and no longer wanted a rug.  Oh Boy!
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A group shot before the girls take off for India!
 
 

We are now determined to produce something spectacular for this designer come the September shows.  In the meantime we are going to make a huge and tasty batch of lemonade from the lemon we have just been handed!

 
Jessica Modzel (Designer) and Alice Serres (Design Production) landed in Delhi today and will proceed to source some wonderful new products for us.  These young women will also be meeting the brave manufacturer (We only recently helped his company to become a GoodWeave certified rug manufacturer) who agreed to produce so much rug in such a short period of time.   They will work with him to create some samples for the runway that our fashion designer will surely fall in love with as an option for her next show.
 
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Pictured: Jessica Modzel (Designer)
 
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Pictured: Alice Serres (Design Production) 
 
The design world is certainly fickle and certainly precarious – but if any company is up for the challenges of short deadlines, exceptional quality and patient understanding it is Custom Cool.  We are so proud of what we do – and proud of our incredible team that is up for the challenge to make the virtually impossible – possible!  
 
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Looking forward to the challenge of making our first runway rug!
 
 
 
 
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